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May 17, 2010 Meeting Agenda

   * Weekly dial-in meeting, Monday, 8 a.m. PST
   * Canada +1 416 848 3114 Ext. 92 Conference number 7601
   * US or Intl. +1 650 903 0800 Ext. 92 Conference number 7601
   * US Toll-Free +1 800 707 2533 Conference number 7601
   * Mozilla Drumbeat -> #drumbeat | IRC channel

When you call in, you'll be muted by default, to keep phone noise down. Use "*1" (including the star) to unmute yourself if you want to say something.


  • Call for agenda items
  • Kudos and thanks
  • Any shout-outs this week?
  • Status update (Mark)
      • Web site (Matt)
        • Updated roadmap with executive summary:
        • What's included for beta
        • What's not included for beta
      • Web site copy & content
        • Tag line (under header logo)
        • "About" page
        • "About projects" page & "project initiators" page
        • "What is Drumbeat?" slide on front page
  • Events update (Gunner)
    • Finalized dates for upcoming events?


  • shout outs to Brett
  • getting idea scale site launched
  • Seneca College
    • helping Brett with software side

Status update from Mark

  • huge enthusiasm from board
  • especially around three main bootstrap projects
  • enthusiasm for fact that we're getting connected to local communities, and getting new people in the door
  • will see growth from local events and people who want to become involved
  • areas where we're worried: how quickly we can get story out there
  • get site to point that's good enough that we can point our high-level contacts toward

Web site update

  • Matt: send areas needed for help
  • QA: send links and specific areas to QA
  • Does anybody know of Firefox add-ons etc. that can help with user testing / QA?

e.g. https://mozillalabs.com/testpilot/

  • Daniella:
    • interim approach to localization

Copy & content

Help with tag line: https://wiki.mozilla.org/Drumbeat/website/about/Drumbeat

Help with key messages: https://wiki.mozilla.org/Drumbeat/key_message

  • Mash up some of what Dharmishta has done with what Geoff has done
  • Once complete, can use as base messaging for localization

Launch plan

  • Want to go out to a broader audience than we have now. Won't get a lot more energy behind things until we get more people. To avoid chicken and egg problem we have now.
  • Want to get a few of the Cory Doctorow people and heavy hitter contacts before end of June. Before summer.
  • Feedback from board: if you have 50 or 100 or a thousand people gathered around three or four projects, than just a bunch of buzz and a bunch of noise on web site.
  • Small number of meaningful projects is not the roadblock. Having enough meat behind those projects is the issue.
  • Mark and Dharmishta will come up with post-launch launch plan

Drumbeat Events

  • Brasil: sending out save the dates for upcomoing Brasil event
  • Trying to build events kit to be driven by Brasil needs.
  • Rumblings of events in France
  • Henrik: looking to confirm location. End of June or early July.
  • Nathan: thinking about San Fran. U.S. events