Engagement/Product Marketing/3.6 Upgrade/StartPage
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< Engagement | Product Marketing | 3.6 Upgrade
Contents
Project Overview
As part of the 3.6 end-of-life project and our contractual agreement with Google, Mozilla will take over hosting the 3.6 about:home start page (www.google.com/firefox) which Google still hosts. With this switch in hosting, one third of our current Firefox user base (all 3.6 users) should be switched to a new start page that urgently encourages them to upgrade to the most recent version of Firefox.
Project Objectives:
- Redirect these users to a current version of about:home that Mozilla hosts
- Create a custom version of this page that urges this user group to upgrade to the most recent version of Firefox - do this by building a new web based page complete with search functionality. (See design specs below for more details)
Team
- Engagement: lforrest, lmesa
- PM: Asa
- Visual Design: John Slater, designer TBD
- WebDev: TBD
- l10n: PascalC
- Security: Corey Sheilds
- IT: MRZ
- QA: TBD
- Partner: Kev
Next steps & Open Questions
- Have kickoff meeting with all team members (Laura F)
- Create visual design for custom about:home page Bug 734197
- Verify that this page can be hosted as a web page, vs. a in-product page (like current updated start page) (WebDev)
Timeline / Milestones
Phase 1 : Create visual design
- See design requirements below
Phase 2 : l10n, Build and Test
- Get l10n for all supported languages
- Load this content and test this version of about:home
Phase 3 : Launch
- Timing: launch a redirect that will move old 3.6 users to this version of about:home with Fx12 on 4/24
Bugs of interest:
Bug & Summary | Owner | Status |
---|---|---|
bug 734203 - project tracking bug | Laura Forrest | In progress |
bug 734197 - design bug | John Slater | In progress |
bug XXXXX - enter l10n bug here | Pascal C | haven't started |
bug XXXXX - enter IT redirect bug here | MRZ | haven't started |
bug XXXXX - enter QA bug here | TBD | haven't started |
bug XXXXXX - Enter Security bug here | Corey Sheilds | haven't started |
Requirements
- performance: benchmark to show performance difference over web-hosted Firefox Start
- upon upgrade these users should no longer see the old version of the about:home page (www.google.com/firefox)
- use the current snippet service within this version of the about:home page
Dependencies
- product: talk with Google to arrange a technical contact and to ensure a smooth handoff (Kev)
- make sure 3.6 users who upgrade after seeing this page receive the normal about:home page (QA)
Visual Design Requirements
essentially:
- keep main search functionality and general design of the current about:home page
- make this version visually different than what these users are used to seeing
- clearly state that these users are running an out of date browser - level and tone of urgency should be very high
- make it easy for these users to upgrade to the latest browser within a single click
- make world-ready since this will be l10n-ed into all supported locales
- a note on urgency from Product Management: once 3.6 is EOL-ed, it will only take about 6 weeks before these 3.6 users are vulnerable to online attacks; it's extremely important that these users upgrade to a secure browser
- ideas: create a layover dialog box with a upgrade link users have to actively dismiss to see original start page, put a huge upgrade CTA where the Firefox logo normally goes, have the page background fade to a red color and show a "Caution" message.
Related Projects
- Application Tabs
- Home Tab