facebook.com/Firefox

Content

• Mix of fun branded messages, engaging questions, product information, educational topics, and community spotlights
• Offer photos, video, or other media each week
• Post 4-6 updates each week

Campaigns

• Fox Cards: send us a postcard and we'll send you goodies
• "Need Help?" tab: quick reference to top support issues and access SUMO community
• Community mascots: spotlight our fun characters from across the Mozilla community
• Rock Your Firefox: feature great add-ons and Personas
• Firefox 4 badges: share badges for participating in Firefox 4 activities
• Firefox 4 Upgrade: invite your friends to upgrade and experience the awesomeness of Firefox 4
• Landing tab: encourage new users on our page to Like us and provide some ways to participate

Measuring success

• Level of engagement: number of likes + comments, sentiment of comments
• Brand presence: one of the largest and most popular brands on Facebook