The Marketplace has been placed into maintenance mode. It is no longer under active development. You can read complete details here.

Value Props (woot!)

• Mozillian Mission
  • advancing web standards & webRT (V2)
  • not a walled garden (V2)
  • hours spent in gecko / ffx browser (V2)
    • content partner dependent
  • drive firefox accounts creation (v2)
  • ffx return visits (V3+)

• App Devs (Long Tail)
  • opportunity for desktop consumers to see apps and marketplace catalog (increased eyeballs / visibility) (V2)
  • write once, tweak everywhere (V2)
  • reach desktop users with native experience with fast start (V2)
  • offer access to more / better services (V3+)

• Content Partners (Tier 1 apps)
  • persistent promotion of desktop partners (V2)
    • gaming, media and productivity targeting 500m users (V3+)
    • snippets, sponsored tiles, tools menu, hamburger placement and/or newsletters (V2)
  • increased engagement in the app from cross-platform experience (V3+)
  • performance: local storage and file size availability (V2)

• Consumers
  • enthusiasts & middle managers, casual gamers & productivity (V2)
  • independent trusted alternative ecosystem
  • apps follow users around the ecosystem (android, desktop, fxOS)(V3+)
  • app send to phone (V3+)

• Mobile Partners
  • > consumer visibility to marketplace (games) = > more awareness of OS ecosystem (V2)
    • requires content promotion of FxOS (V3+)
  • mobile payments revenue (eventually) on desktop (V3+)

Upcoming Releases

Release 1, About:Apps

• Target Launch : Sept
• Firefox 33
  • Sept 2nd is Firefox 33 in beta - that's our sweet spot!!
  • Oct 15 for general audience
• App Dev focused, Casual games & Productivity
• Minimum technical requirements & ux changes for dogfooding w/ nightly, aurora users
• Exposure in desktop browser via Tools or Hamburger menu
• Community Apps testing @ Marketplace Day, 26-Jun

• List of Apps for Testing
  • GAMES
  • Command & Conquer Tiberium Alliances
  • WGT Golf
  • Mobialia Chess 3D
  • Pathuku
  • Word Wars
  • Pasjans/Solitaire
  • esviji
  • Number Connect
  • Missing Magician
  • My Candy
  • Jewels
  • Jelly Blox

• PRODUCTIVITY
  • Litewrite
  • Sopler
  • W2MO
  • MessageMe

• Milestones needing a deadline
  • sponsored tiles live and ready for partners
  • Tier 1 Content Partner identified
  • catalog assessment for desktop apps
  • internal Roadshow Deck created with value prop and estimated traffic
  • marketing plans: beta, g.a. - app dev relations plan
  • long term vision for desktop
  • ability to track that an app installs is coming from desktop