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Overview of Session

Title of Session: WebFWD: Growing Mozilla by supporting outside projects

Facilitator(s): Gandalf Braniecki Brian King Eleftherios Kosmas Staś Małolepszy Joseph Somogyi

Are you paid or volunteer staff?: Both paid + volunteer

Area of Contribution: WebFWD, L10n / Localization

How are you currently involved with the community?: WebFWD Scouts

Location of Work (where do you reside?): Warsaw, Poland; Berlin, Germany; Attiki, Greece; Raka, Slovenia;

Talk Length (please choose between 30, 60, 90, 120 minutes): Talk = 10-20 minutes Working Session = 40-50 minutes

Summary: WebFWD is Mozilla's program to transform open source projects into businesses that will change the web and the world. We rely solely on our partners, Scouts, Mozillians and friends of Mozilla to get the word out about our program. This workshop is to map out an action plan for Europe, outlining key messages, events and other channels + owners to evangelize this awesome resource for open source entrepreneurs.

How your session furthers the MozCamp Goals ( WebFWD actively grows Mozilla's community by engaging with audiences we didn't engage before (entrepreneurs/startups). Further this will allow WebFWD to Grow Mozilla by developing a strategy to evangelize the program resulting in greater support, adoption and promotion of Mozilla projects. Specific examples of how Mozilla has "grown" through WebFWD include adoption of Persona by 3 WebFWD teams, Social API by one team, and Popcorn.js by one team. Additional promotion of Mozilla initiatives by future teams will continue to multiply Mozilla's reach beyond its own community to the communities of our teams.

Expected Outcome or Deliverable: A list of key messages and targeted channels (including events, blogs, meetups) with associated owners to drive interest, awareness and participation in WebFWD + new WebFWD Scouts in Europe (see

Desired Audience Type or Skill-set: Eagerness to spread the Mozilla WebFWD mission. Passion for entrepreneurs. Solid communications (writing, graphics) skills. Great networking skills

Equipment Needs (Video projector already included): TBD


If you would like, submit a Question for the Speaker(s) or indicate what information you hope to gain by attending this talk here:

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