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Title of Session: B2G identity development process

Facilitator(s): Pete Scanlon

Are you paid or volunteer staff?: Paid

Area of Contribution (Team Name): Brand Engagement

How are you currently involved with the community?: Leading brand development and engagement efforts for the Mozilla and Firefox Brands

Location of Work (where do you reside?): San Francisco

Talk Length (please choose between 30, 60, 90, 120 minutes): 60

Summary: A brief walk through of the decision to brand the B2G operating system as Firefox OS, and how we plan to unite all our consumer experience brands under the Firefox umbrella.

How your session furthers the MozCamp Goals ( This session provides the content and context for sharing the current brand work, and offers guidance on how to use the assets in region.

Expected Outcome or Deliverable: Attendees will be familiar with the Firefox OS branding system, and will be able to promote the rollout of carrier-supported devices when they are launched in market. Attendees also will be familiar with how and why our consumer experience brands are being united under the Firefox identity.

Desired Audience Type or Skill-set: Visual thinkers and attendees with an affinity for marketing.

Equipment Needs (Video projector already included): Wi-Fi. Whiteboard

To Be Completed by the Audience-

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