Title of Session: B2G identity development process
Facilitator(s): Pete Scanlon
Are you paid or volunteer staff?: Paid
Area of Contribution (Team Name): Brand Engagement
How are you currently involved with the community?: Leading brand development and engagement efforts for the Mozilla and Firefox Brands
Location of Work (where do you reside?): San Francisco
Talk Length (please choose between 30, 60, 90, 120 minutes): 60
Summary: A brief walk through of the decision to brand the B2G operating system as Firefox OS, and how we plan to unite all our consumer experience brands under the Firefox umbrella.
How your session furthers the MozCamp Goals (https://wiki.mozilla.org/MozCampEU2012/Tracks): This session provides the content and context for sharing the current brand work, and offers guidance on how to use the assets in region.
Expected Outcome or Deliverable: Attendees will be familiar with the Firefox OS branding system, and will be able to promote the rollout of carrier-supported devices when they are launched in market. Attendees also will be familiar with how and why our consumer experience brands are being united under the Firefox identity.
Desired Audience Type or Skill-set: Visual thinkers and attendees with an affinity for marketing.
Equipment Needs (Video projector already included): Wi-Fi. Whiteboard
To Be Completed by the Audience-
(If you would like) Submit a Question for the Speaker(s) or indicate what information you hope to gain by attending this talk here:
Place your name here if you would like to attend this talk:
- Paolo Amadini
- Robert Kaiser