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<b>The best way to give feedback is as comments on [http://marksurman.commons.ca/2015/12/21/mofo2020/ Mark Surman's blog post] for now.</b> And we'll have an updated set of new communications channels to support our Leadership and Advocacy work shipping in January.
=Timeline=How we got here==Here's a timeline showing the evolution of our thinking and strategy, with links to supporting documents and context. ===Phase 0: committing to a plan==='''[https://wiki.mozilla.org/Learning/2015 Dec 2014 -- MoFo commits to drafting a long-term strategic plan]'''. Crafting an ambitious learning and community strategy is set as a key 2015 goal, with a common approach and brand for all of Mozilla’s learning efforts. ''"Within 10 years there will be five billion citizens of the web. Mozilla wants all of these people to know what the web can do. We want them to have the agency, tools and know-how they need to unlock the full power of the web. We want them to use the web to make their lives better. We want them to be full citizens of the web. By 2017, we want to build a 'Mozilla Academy:' a global classroom and lab for the citizens of the web. Part community, part academy, people come to Mozilla to unlock the power of the web for themselves, their organizations and the world.”'' '''[https://youtu.be/pZ5w3UpwtwA Sharing the vision at Mozlandia, Portland]''' (video) -- Mozilla All Hands Executive Director Mark Surman describes the vision at Mozilla All Hands in Portland, Dec 2015 (video) ===Phase 1: defining our strategy===(April - July) '''Jan -- "[http://marksurman.commons.ca/2015/01/15/mozilla-and-learning-thinking-bigger/ Thinking bigger]."''' Early brainstorming and open consultation begin. '''[http://marksurman.commons.ca/2015/03/27/mozilla-foundation-march-2015-board-meeting/ March -- Mozilla board meeting]''' recaps 2014 accomplishments + 2015 plan '''April -- [http://marksurman.commons.ca/2015/03/31/building-an-academy/ Phase 1 of planning work begins in earnest]'''. "Mozilla needs a more ambitious stance on how we teach the web. The web is at an open vs. closed crossroads; helping people build know-how and agency is key if we want to take the open path.” '''[http://marksurman.commons.ca/2015/06/03/the-essence-of-web-literacy/ June -- "Read, write, participate" as the essence of web literacy]'''. Early feedback from colleagues / partners suggests an emphasis on helping people learn and hone ‘working in the open’ participation skills. June -- Mozilla Board approves general direction: an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy. July -- "Web literacy and leadership." Creating a global network of people to teach and advocate. http://marksurman.commons.ca/2015/07/15/web-literacy-and-leadership/ "What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest places we could have impact going forward. This has lead us to the conclusion that leadership development should be one of the core elements of our overall learning strategy." July -- “Advocating for web literacy.” -- Advocacy as a core strategy for shifting understanding and thinking about the web. http://marksurman.commons.ca/2015/07/20/advocating-for-web-literacy/ “Mozilla is already doing good work that improves public understanding of the web and promote web literacy. Now we want to have impact at a larger scale.” July 27 -- Phase one concludes. We summarized our strategy thinking to date as a slide deck for our Board and other internal audiences. http://marksurman.commons.ca/2015/07/27/mozilla-learning-strategy-slides/ Phase 2: fleshing out Leadership + Advocacy(Aug - Oct) Aug -- we strike core working groups to flesh out our strategy: Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation. Sep — setting a broader agenda. We decide to expand our scope beyond “web literacy” to include the concept of setting a wider agenda. We make the decision to rename from "Mozilla Learning Network" to "Mozilla Leadership Network." Oct 2015 -- Mozilla Board approves our strategy. Mark Surman hosts an open town hall summarizing and answering questions about it. Video: https://air.mozilla.org/2h-goal-review-3-year-strategic-plan-mozilla-learning/ Slides: http://marksurman.commons.ca/wp-content/uploads/sites/2/Staff-Presentation-Oct-20-v5.pdf Phase 3: work planning + budgeting(Oct - Dec) Oct 2015 -- “Fueling a movement.” We summarize how MoFo’s strategy fits into a broader 5-year vision for all Mozilla. http://marksurman.commons.ca/2015/10/26/fueling-a-movement/ “We need to tackle big challenges like monopolies and walled gardens, but we also need to add fuel and energy to the next wave of open. This is how we had an impact the first time around with Firefox. It’s what we need to do again.” Oct / Nov -- program design + H1 2016 work planning begins in earnest. We set top-line 2016 goals, key initiatives and critical dependencies. Nov -- we finalize KPIs for Leadership (Network Strength) + Advocacy (Active Advocates) Dec 4: we publish our strategic plan in draft summary and long form. Dec 17: Mozilla Board approves our draft strategic plan and 2016 budget. A finalized business plan will ship in January. “Together we will connect leaders, shape the agenda and rally citizens. The Mozilla Leadership Network will provide a magnet, training ground and lab for people working alongside us to ensure the web remains a public resource. And our Advocacy Engine will give Mozilla and its allies the ability to mobilize locally and globally, becoming the world’s biggest, boldest, most effective force standing for the internet. “
