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→Phase 1: defining our strategy
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June -- Mozilla Board approves general direction: an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy. | June -- Mozilla Board approves general direction: an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy. | ||
'''[http://marksurman.commons.ca/2015/07/15/web-literacy-and-leadership/ July -- "Web literacy and leadership.]'''" Creating a global network of people to teach and advocate. | |||
"What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest places we could have impact going forward. This has lead us to the conclusion that leadership development should be one of the core elements of our overall learning strategy." | ''"What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest places we could have impact going forward. This has lead us to the conclusion that leadership development should be one of the core elements of our overall learning strategy."'' | ||
''' | |||
July -- [http://marksurman.commons.ca/2015/07/20/advocating-for-web-literacy/ “Advocating for web literacy.”'''] -- Advocacy as a core strategy for shifting understanding and thinking about the web. | |||
'' | |||
“Mozilla is already doing good work that improves public understanding of the web and promote web literacy. Now we want to have impact at a larger scale.”'' | |||
July -- | '''July 27 -- [http://marksurman.commons.ca/2015/07/27/mozilla-learning-strategy-slides/ Phase one concludes].''' We summarized our strategy thinking to date as a slide deck for our Board and other internal audiences. | ||
===Phase 2: fleshing out Leadership + Advocacy=== | |||
Phase 2: fleshing out Leadership + Advocacy | |||
(Aug - Oct) | (Aug - Oct) | ||
Aug -- we strike core working groups to flesh out our strategy: Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation. | '''Aug -- we strike core working groups to flesh out our strategy''': Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation. | ||
''' | |||
Sep — setting a broader agenda'''. We decide to expand our scope beyond “web literacy” to include the concept of setting a wider agenda. We make the decision to rename from "Mozilla Learning Network" to "Mozilla Leadership Network." | |||
'''Oct 2015 -- Mozilla Board approves our strategy'''. Mark Surman hosts an open town hall summarizing and answering questions about it. [https://air.mozilla.org/2h-goal-review-3-year-strategic-plan-mozilla-learning/%20 Video] | [[http://marksurman.commons.ca/wp-content/uploads/sites/2/Staff-Presentation-Oct-20-v5.pdf Slides]] | |||
===Phase 3: work planning + budgeting=== | |||
Phase 3: work planning + budgeting | |||
(Oct - Dec) | (Oct - Dec) | ||
Oct 2015 -- | '''Oct 2015 -- “[http://marksurman.commons.ca/2015/10/26/fueling-a-movement/ Fueling a movement].”''' We summarize how MoFo’s strategy fits into a broader 5-year vision for all Mozilla. | ||
''“We need to tackle big challenges like monopolies and walled gardens, but we also need to add fuel and energy to the next wave of open. This is how we had an impact the first time around with Firefox. It’s what we need to do again.”'' | |||
Nov -- we finalize KPIs for Leadership (Network Strength) + Advocacy (Active Advocates) | '''Oct / Nov -- program design + H1 2016 work planning begins in earnest'''. We set top-line 2016 goals, key initiatives and critical dependencies. | ||
''' | |||
Nov -- [http://mzl.la/KPI_proposal we finalize KPIs]''' for Leadership (Network Strength) + Advocacy (Active Advocates) | |||
Dec 4: we publish our strategic plan in draft summary and long form. | '''Dec 4: we publish our strategic plan''' in draft [https://docs.google.com/presentation/d/1yPhg7ilRgAjHn41w3jGjvTzcEOCknBh8YaUq0gOc7rg/present#slide=id.g742e43fbd_0_0 summary] and [https://docs.google.com/document/d/1OipsGu8eWuTaT8J3T2-0CR3zB79SysATBLiTTBDGS5I/edit long form]. | ||
Dec 17: Mozilla Board approves our draft strategic plan and 2016 budget. A finalized business plan will ship in January. | '''Dec 17: Mozilla Board approves our draft strategic plan and 2016 budget'''. A finalized business plan will ship in January. | ||
“Together we will connect leaders, shape the agenda and rally citizens. The Mozilla Leadership Network will provide a magnet, training ground and lab for people working alongside us to ensure the web remains a public resource. And our Advocacy Engine will give Mozilla and its allies the ability to mobilize locally and globally, becoming the world’s biggest, boldest, most effective force standing for the internet. “ | ''“Together we will connect leaders, shape the agenda and rally citizens. The Mozilla Leadership Network will provide a magnet, training ground and lab for people working alongside us to ensure the web remains a public resource. And our Advocacy Engine will give Mozilla and its allies the ability to mobilize locally and globally, becoming the world’s biggest, boldest, most effective force standing for the internet.“'' | ||