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New introduction, power up gif
Michaelverdi (talk | contribs) m (Added plan and link to invision) |
Michaelverdi (talk | contribs) (New introduction, power up gif) |
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[[image:Onboarding-plan.jpg|link=https://invis.io/ZQ5EC58VA|baseline|right|500px]] | [[image:Onboarding-plan.jpg|link=https://invis.io/ZQ5EC58VA|baseline|right|500px]] | ||
Mozilla's mission is to promote openness, innovation & opportunity on the Web. One way we fulfill that mission is to make products like Firefox, designed to put you in control of your online life. But how do people learn about Firefox? We're not preinstalled anywhere. If someone tries Firefox, how do we do more than just display pages? How do we become the user’s agent on the web and fulfill our promise to put them in control? | |||
And how do we do this not just the first time someone opens Firefox but ongoingly? | |||
Firefox is a powerful tool but designed to be simple to use right out of the box. As a person's use of the web changes and grows over time, how do we help them level up? | |||
'''How do we make people awesome?''' | |||
[[image:Powerup.gif|none]] | |||
Onboarding. From the moment someone first becomes aware of Firefox until we’ve fulfilled our promise to put them in control of their online life, we’re onboarding them. For a long time our new user flow has been a "default" experience—the result of many small decisions instead of a comprehensive plan. A large part of that is a result of how we’ve been organized internally—generally by touchpoint or feature. If you look at onboarding from the user’s point of view, you’ll see the work of many individual teams with their own agendas and goals (e.g., Firefox, Creative, Mozilla.org, Growth, Accounts, Legal, Marketing, PR, Hello, Privacy, Snippets, etc.). | |||
To address this, we’re looking at onboarding as a product. And we’ll be working together as a cross-functional team to build a new onboarding experience in a holistic and systematic way designed with one goal: Make people awesome. | |||
== Timeline and Milestones == | == Timeline and Milestones == | ||