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Firefox/Onboarding: Difference between revisions
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[https://invis.io/ZQ5EC58VA This is the plan] - it’s an invision document which you can comment on. It’s got three main parts. | [https://invis.io/ZQ5EC58VA This is the plan] - it’s an invision document which you can comment on. It’s got three main parts. | ||
'''Gestation:''' People are exposed to Firefox in numerous ways over a period of time. All of this information forms an impression and people use that to decide whether or not to download Firefox. | '''Gestation:''' The goal: Clearly explain what makes Firefox different and why people should choose it. People are exposed to Firefox in numerous ways over a period of time. All of this information forms an impression and people use that to decide whether or not to download Firefox. | ||
'''First Run:''' The goal: Quickly get Firefox installed and set up. Get out of the way as fast as possible and make it easy for people to open Firefox a second time. | '''First Run:''' The goal: Quickly get Firefox installed and set up. Get out of the way as fast as possible and make it easy for people to open Firefox a second time. This is where we lose most people. | ||
'''First Month:''' The goal: Get people using features that they find valuable | '''First Month:''' The goal: Get people using features that they find valuable: multi-device accounts, Firefox only features and customization (including add-ons and themes). | ||
Here’s a simplified version. Initially, we'll focus here because it will have a large impact and other work is dependent on it. | |||
[[image:Start-here.gif|none|link=]] | |||
===Download Page=== | |||
===Stub Installer=== | |||
===Account Sign In=== | |||
===First Run Page=== | |||
===New Tab Page=== | |||
==="Later Run" Page=== | |||
===Returning Users=== | |||
== Timeline and Milestones == | == Timeline and Milestones == | ||