Changes

'''Gestation:''' The goal: Clearly explain what makes Firefox different and why people should choose it. People are exposed to Firefox in numerous ways over a period of time. All of this information forms an impression and people use that to decide whether or not to download Firefox.

'''First Run:''' The goal: Quickly get Firefox installed and set up. Get out of the way as fast as possible and make it easy for people to open Firefox a second time. If This is where we want people to develop a habit of usage, we need them to open it again. We lose most people between download and a second session.

'''First Month:''' The goal: Get people using features that they find valuable and lead to long-term use: multi-device accounts, Firefox only features and customization (including add-ons and themes). Here’s a simplified version. Initially, we'll focus here because it will have a large impact and other work is dependent on it.[[image:Start-here.gif|none|link=]] ===Download Page=== ===Stub Installer=== ===Account Sign In=== ===First Run Page=== ===New Tab Page=== ==="Later Run" Page=== ===Returning Users===