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Added "The Plan" section
Mozilla's mission is to promote openness, innovation & opportunity on the Web. One way we fulfill that mission is to make products like Firefox, designed to put you in control of your online life. But how do people learn about Firefox? We're not preinstalled anywhere. If someone tries Firefox, how do we do more than just display pages? How do we become the user’s agent on the web and fulfill our promise to put them in control?
To address this, we’re looking at onboarding as a product. And we’ll be working together as a cross-functional team to build a new onboarding experience in a holistic and systematic way designed with one goal: Make people awesome.
==The Plan==
[[image:Onboarding-plan.jpg|link=https://invis.io/ZQ5EC58VA|baseline|right|500px]]
[https://invis.io/ZQ5EC58VA This is the plan] - it’s an invision document which you can comment on. It’s got three main parts.
'''Gestation:''' People are exposed to Firefox in numerous ways over a period of time. All of this information forms an impression and people use that to decide whether or not to download Firefox.
'''First Run:''' The goal: Quickly get Firefox installed and set up. Get out of the way as fast as possible and make it easy for people to open Firefox a second time. If we want people to develop a habit of usage, we need them to open it again. We lose most people between download and a second session.
'''First Month:''' The goal: Get people using features that they find valuable and lead to long-term use: multi-device accounts, Firefox only features and customization (including add-ons and themes).
== Timeline and Milestones ==
