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<ul><li><b>Launching a digital literacy movement</b>. Mozilla is building a global movement for digital literacy and webmaking. In the UK and around the world.</li
<ul><li><b>Launching a digital literacy movement</b>. Mozilla is building a global movement for digital literacy and webmaking. In the UK and around the world.</li
><li><b>Introducing new Mozilla Webmaker badges</b>. A whole new way to teach and learn digital skills.</li
><li><b>Mozilla Webmaker badges</b>. Introducing A whole new way to teach and learn digital skills.</li
><li><b>Launching the new Mozilla Popcorn Maker app. </b>Easily enhance, remix and share web video.</li
><li><b>Mozilla Popcorn Maker</b>. The new 1.0 version of the Popcorn Maker app. Easily enhance, remix and share web video.</li
><li><b>Launching the Open Internet Preservation Society</b>. Convening a global conversation about the web's future.&nbsp;</li
><li><b>The Open Internet Preservation Society</b>. Bringing thought leaders to London. Convening a global conversation about the web's future.&nbsp;</li
><li><b>Announcing the 2013 Knight-Mozilla OpenNews Fellows</b>. With the Guardian, BBC, New York Times and others.&nbsp;</li
><li><b>Knight-Mozilla OpenNews</b>. Announcing the 2013 OpenNews Fellows. With the Guardian, BBC, New York Times and others.&nbsp;</li
><li><b>Introducing hackable games</b>. Make and remix your own games on the web.&nbsp;<br/><br
><li><b>Hackable games</b>. Inviting the world to make and remix their own games on the web.&nbsp;<br/><br
/></ul>
/></ul>
<h2>Key Messages</h2>
<h2>Key Messages</h2>
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* Webmaker reflects Mozilla's commitment to investing in learning and education.  
* Webmaker reflects Mozilla's commitment to investing in learning and education.  
* <b>Mozilla's three big priorities for 2013 are 1) Firefox,  2) [http://www.mozilla.org/en-US/firefoxos/ Firefox OS] and 3) Webmaker.</b>
* <b>Mozilla's three big priorities for 2013 are 1) Firefox,  2) [http://www.mozilla.org/en-US/firefoxos/ Firefox OS] and 3) Webmaker.</b>
* Webmaker is not just a product -- it's a collaborative effort and "big tent." Working with others around the world.
* Webmaker is more than just a product -- it's a collaborative effort and "big tent." Working with others around the world.
* The goal: create a more web literate world. Build a new generation of digital creators and webmakers.  
* The goal: create a more web literate world. Build a new generation of digital creators and webmakers.  
[[image:Mozilla_2013_priorities.png|500px]]<br><br>
[[image:Mozilla_2013_priorities.png|500px]]<br><br>
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* LEARNING: changing the world of digital literacy. Learning by making, doing and sharing.
* LEARNING: changing the world of digital literacy. Learning by making, doing and sharing.


<h2>What is Mozilla Webmaker?</h2>
MORE ABOUT MOZILLA WEBMAKER (new page with updated talking points, quotes, etc.)
<b>Mozilla Webmaker: Make something amazing with the web. Learning as you go.</b>
https://wiki.mozilla.org/Webmaker/Press
* Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.
* It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.
* The goal: empower a new generation of digital creators and "webmakers."
* Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.
http://media.smashingmagazine.com/wp-content/uploads/2012/09/mozilla-webmaker.jpg
<br><b>Webmaker has four key ingredients:</b>
* 1) <b>Tools</b>. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
* 2) <b>Projects</b>. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
* 3) <b>Community</b>. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills. https://webmaker.org/events
* 4) <b>NEW: Badges</b>. <b>These will be announced for the first time at the Mozilla Festival</b>. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and certify digital skills.
 
<b>Assets</b>
* SPOKESPERSON: Mark Surman, Executive Director, Mozilla. Or Matt Thompson, Communications Director, Mozilla Foundation @OpenMatt matt [at] mozillafoundation [dot] org
* CONTACT DETAILS: 1 416 577 2080
* <b>QUOTES</b>:
** "Mozillians are people who make things. Moving people from consumption to creation is Mozilla’s goal.” – Mitchell Baker, Mozilla Chair / Chief Lizard Wrangler
** "We want <em>everyone</em> to tap the full creative power of the web. It’s not just about tech. It’s about anyone and everyone interested in the possibilities the web has to offer, coming together and sharing their skills and expertise." -- Mark Surman, Executive Director, Mozilla
** “The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic. It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.” -- Mark Surman, Executive Director, Mozilla
* MARK SURMAN BIO: A community activist and technology executive of 20+ years, Mark currently serves as the Executive Director at Mozilla, makers of Firefox and one of the largest social enterprises in the world. At Mozilla, he is focused on using the open technology and ethos of the web to transform fields such as education, journalism and filmmaking. Mark has overseen the development of Popcorn.js, which Wired has called the future of online video; the Open Badges initiative, launched by the US Secretary of Education; and the Knight Mozilla News Technology Partnership, which seeks to reinvent the future of digital journalism. Prior to joining Mozilla, Mark was awarded one of the first Shuttleworth Foundation fellowships, where he explored the application of open principles to philanthropy.
 
* '''LOGOS'''<nowiki>: </nowiki>[https://www.dropbox.com/sh/cxg55av4l60140g/uBUGwDaQoA Mozilla Festival] | [https://assets.mozillalabs.com/Brands-Logos/Webmaker/ Mozilla Webmaker] | [https://blog.mozilla.org/press/media-library/ Mozilla and Firefox]
 
* '''Photos'''<nowiki>: </nowiki>[http://www.flickr.com/photos/mozilladrumbeat/favorites/ Mozilla Flickr favorites] | Best from last year's Mozilla Festival [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627965849097/ 1] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627966228025/ 2] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627967420803/ 3] | Best of Mozilla Webmaker [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157631590359710/ 1] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157631590759165/ 2] | [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157629520245479/ Photos approved for press use]
* '''Poster and postcard'''. [https://www.dropbox.com/sh/pyt67gusp3r92gk/aMhlTdGiO_ Source files] + [http://www.google.com/webfonts#UsePlace:use/Collection:Open Sans OpenSans font] '''
* VIDEOS: http://www.mozilla.org/en-US/webmaker/videos/
* USEFUL LINKS:
** About Mozilla Webmaker https://webmaker.org/en-US/about/
** Mozilla Webmaker launch press release https://webmaker.org/en-US/about/
** Mozilla Festival press page http://mozillafestival.org/press/
** Additional Mozilla Festival assets http://mozillafestival.org/share/


<h2>Mozilla Webmaker badges</h2>
<h2>Mozilla Webmaker badges</h2>
<h4>Introducing Mozilla Webmaker badges: a new way to teach and learn digital skills</h4>
<b>Webmaker badges: a new way to teach and learn digital skills</b>
<ul>
<ul>
WHEN / WHERE:  
WHEN / WHERE:  
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