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<h2>Key Messages</h2>
<h2>Key Messages</h2>


<b>Mozilla is going big in learning and digital literacy</b>
<b>Mozilla is going big in learning and digital literacy.</b>
* Webmaker reflects Mozilla's commitment to investing in learning and education.  
* Webmaker reflects Mozilla's commitment to investing in learning and education.  
* <b>Mozilla's three big priorities for 2013 are 1) Firefox,  2) [http://www.mozilla.org/en-US/firefoxos/ Firefox OS] and 3) Webmaker.</b>
* <b>Mozilla's three big priorities for 2013 are  
* Webmaker is more than just a product -- it's a collaborative effort and "big tent." Working with others around the world.
** 1) Firefox,   
** 2) [http://www.mozilla.org/en-US/firefoxos/ Firefox OS] and  
** 3) [https://webmaker.org/en-US/ Webmaker].</b>
* Webmaker is more than a product -- it's a collaborative effort and "big tent." Working with others around the world.
* The goal: create a more web literate world. Build a new generation of digital creators and webmakers.  
* The goal: create a more web literate world. Build a new generation of digital creators and webmakers.  
[[image:Mozilla_2013_priorities.png|500px]]<br><br>
[[image:Mozilla_2013_priorities.png|500px]]<br><br>
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* LEARNING: changing the world of digital literacy. Learning by making, doing and sharing.
* LEARNING: changing the world of digital literacy. Learning by making, doing and sharing.


MORE ABOUT MOZILLA WEBMAKER (new page with updated talking points, quotes, etc.)
[https://wiki.mozilla.org/Webmaker/Press MORE ABOUT MOZILLA WEBMAKER] (new page with updated talking points, quotes, etc.)
https://wiki.mozilla.org/Webmaker/Press
 


<h2>Mozilla Webmaker badges</h2>
<h2>Mozilla Webmaker badges</h2>
<b>Webmaker badges: a new way to teach and learn digital skills</b>
<b>Webmaker badges: a new way to teach and learn digital skills</b>
<ul>
WHEN / WHERE:
* Press will receive advance briefing on Webmaker badges launch at press event
* Then released over the course of the weekend at Moz Fest QUESTION: When exactly? Where? How?
<br>


* Mozilla Webmaker provides an exciting new way to make and learn digital skills
* Mozilla Webmaker is an exciting new way to make and learn digital skills. Now with Mozilla Webmaker <b>badges</b>, learners can earn *recognition* for those skills as well.
* Now with Mozilla Webmaker <b>badges</b>, users will be able to earn *recognition* for those skills and achievements as well.
* As users gain skills by making fun projects on Webmaker.org -- like making their own web pages, interactive videos and games -- they can earn digital "badges," visual symbols of their skills and achievements.  
* As youth and others learn webmaking fundamentals through Webmaker.org -- like making their own web pages, remixing web video, and understanding how the web's building blocks work -- they can earn digital "badges," visual symbols of their skills and achievements, that provide a lasting record of what they've learned.
* These badges can then be collected and displayed on their personal profile across the web. Allowing them to show off their new skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. And unlocking new opportunitie in the real world.
* These badges can then be collected and displayed on their personal profile. This allows them to show off their skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. Unlocking new opportunities and motivations.
 
* The first set of Webmaker badges focuses on HTML and CSS, the core building blocks that make up most web pages. More advanced badges will follow.
<b>A free, open source framework for 21st century skills</b>
* Webmaker badges reflects Mozilla's commitment to going big in education and learning, and empowering a new generation of digital creators and webmakers.
* The first set of Webmaker badges will focus on HTML and CSS, the web's core building blocks. More advanced badges will follow.
* Webmaker badges also offer an example and free, open source framework that other organizations can follow. The badges are issued using Mozilla's [http://openbadges.org/en-US/ OpenBadges software], which makes it easy for any organization to issue, manage and display digital badges for learning across the web.<br>
* Webmaker badges reflect Mozilla's commitment to investing in learning. And unlocking the full educational potential of the web.
* Webmaker badges are powered by free, open source software any organization can use. The badges are issued using Mozilla's [http://openbadges.org/en-US/ OpenBadges software], which makes it easy for any organization to issue, manage and display digital badges for learning across the web.<br>


<li><strong>Your name and role</strong>: Erin Knight, Senior Director of Learning, Mozilla</li>
<li><strong>SPOKESPERSON</strong>: Erin Knight, Senior Director of Learning, Mozilla</li>
<li><strong>Your contact details</strong>: erin@mozillafoundation.org / +1 202 285 2108</li>
<li><strong>CONTACT</strong>: erin@mozillafoundation.org / +1 202 285 2108</li>
<li><strong>Links to more info / homepage</strong>: http://webmaker.org / http://www.openbadges.org</li>
<li><strong>LINKS</strong>: http://webmaker.org / http://www.openbadges.org</li>
<li> QUOTE: "Digital literacy is to the 21st century what reading, writing and mathematics were to the 20th century -- vital to creativity, personal empowerment and economic opportunity. Mozilla's Webmaker initiative offers exciting new ways to learn these new skills through webmaking and the Webmaker badge system will recognize this learning, level people up for more learning, build community reputation and unlock opportunities for learners in the real world." --Erin Knight, Senior Director of Learning, Mozilla </li>
<li> QUOTE: "Digital literacy is to the 21st century what reading, writing and mathematics were to the 20th century -- vital to creativity, empowerment and economic opportunity. Mozilla Webmaker badges provide an exciting new way for people to teach and learn these skills, displaying what they know and unlocking opportunities in the real world." --Erin Knight, Senior Director of Learning, Mozilla </li>
<li><strong>Your short bio</strong>: Erin currently spearheads the learning work at Mozilla, which includes developing learning content and experiences for webmaking, as well as supporting broader learning across the Web through the Open Badges work. She was one of the progenitors of the Open Badges movement and wrote the initial paper on badges that laid the foundation for badges as an alternative system of accreditation and credentialing. Previously, Erin served as the Research Director at the Center for Next Generation Teaching and Learning, a non-profit at UC Berkeley committed to researching and promoting technology and practices for student-centered learning. Her career to date has been balanced between the education technology industry and academia. She now brings these experiences, perspectives and passion to the open education and software world. </li>
<li><strong>BIO</strong>: Erin Knight spearheads Mozilla's work in learning, developing learning content and experiences for webmaking and supporting broader learning across the web through Mozilla's Open Badges project. Erin was one of the progenitors of the Open Badges movement and wrote the initial paper on badges that laid the foundation for badges as an alternative system of accreditation and credentialing. Previously, Erin served as the Research Director at the Center for Next Generation Teaching and Learning, a non-profit at UC Berkeley committed to researching and promoting technology and practices for student-centered learning.</li>
</ul>
</ul>
Please attach or add links for if you have for:
ASSETS FOR WEBMAKER BADGES:
<ul>
<ul>
<li><strong>Logos</strong> (JPEG large enough for print (300dpi)</li>
<li><strong>LOGO</strong> Mozilla Webmaker logo: https://assets.mozillalabs.com/Brands-Logos/Webmaker/</li><li>Webmaker badges visual assets: http://dl.dropbox.com/u/5445372/FiveStepsB-JK.pdf http://dl.dropbox.com/u/5445372/banner-pattern.png http://dl.dropbox.com/u/5445372/GridRedo.pdf
<li><strong>Your photo</strong> (printable, 300 dpi)</li>
<li><strong>ERIN'S photo</strong> (printable, 300 dpi)</li> (MISSING -- please provide)
<li><strong>Photo of your project at work</strong> / in the field (screen shot, event shots, etc.)</li>
<li><strong>Early Webmaker badges design (not yet final) http://christopherappleton.com/work-in-progress/badges-batch-2.png</li>
<li><strong>Videos / demos</strong> or any other visual that you would like to include</li>
<li><strong>VIDEOS: Building a generation of webmakers: http://www.mozilla.org/en-US/webmaker/videos/</li>
</ul>
</ul>
<h4>Mozilla Webmaker for Educators: building a global movement for teaching digital literacy </h4>
<h4>Mozilla Webmaker for Educators: building a global movement for teaching digital literacy </h4>
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