Retention: Difference between revisions

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== Firefox Retention Plan ==
 
== Firefox Retention 12 point plan ==


'''1. Change Firefox icon name to closer resemble action of getting to web'''
'''1. Change Firefox icon name to closer resemble action of getting to web'''
Project Coordinator: Mike Beltzner
*Project Coordinator: Mike Beltzner


'''2. Force the Firefox icon to easier to find location'''
'''2. Force the Firefox icon to easier to find location'''
Project Coordinator: Mike Beltzner
*Project Coordinator: Mike Beltzner
Lead: Jim Mathies
*Lead: Jim Mathies


'''3. Alter the default browser settings path for better user choice'''
'''3. Alter the default browser settings path for better user choice'''
Project Coordinator: Mike Beltzner
*Project Coordinator: Mike Beltzner
Lead: Rob Strong
*Lead: Rob Strong


'''4. Major outbound brand marketing program driving brand recognition and differentiation'''
'''4. Major outbound brand marketing program driving brand recognition and differentiation'''
Project Owner: JT
*Project Owner: JT


'''5. Improve download page and first run pages'''
'''5. Improve download page and first run pages'''
Project Owners: David and John
*Project Owners: David and John


'''6. Launch support.mozilla.com'''  
'''6. Launch support.mozilla.com'''  
Project Owners: JT
*Project Owners: JT


'''7. Make common plug-ins work out of the box'''  
'''7. Make common plug-ins work out of the box'''  
Project Owner: dmoz
*Project Owner: dmoz


'''8. Make add-ons and personas more accessible'''  
'''8. Make add-ons and personas more accessible'''  
Project Owner: cbeard
*Project Owner: cbeard


'''9. Make web feel more human'''  
'''9. Make web feel more human'''  
Project Owner: Beltzner
*Project Owner: Beltzner


'''10. Improve messaging through: blog.mozilla and other communication channels'''
'''10. Improve messaging through: blog.mozilla and other communication channels'''
Project Owner: JT and John Slater
*Project Owner: JT and John Slater


'''11. Stickier start page'''
'''11. Stickier start page'''
Project Manager: Basil
*Project Manager: Basil


'''12. Change Firefox icon to closer resemble action of getting to web'''
'''12. Change Firefox icon to closer resemble action of getting to web'''
Project Manager:
*Project Manager:
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