Websites/Mozilla.org/Roadmap 2011/Q4/3.6-Upgrade
This page contains all of the important details for Q4 3.6 Upgrade Campaign
Contents
Summary
Design 4 experiences to address 4 major use cases for why users don't upgrade their Firefox:
1.) Speed - Focused on visually depicting speed to address 13% of users' speed/memory concerns via
Why-people-dont-upgrade-their-browser-part-i
2.) Fewer Crashes - Focused on 13% of users' concerns about crashes less via
Why-people-dont-upgrade-their-browser-part-iii
3.) Add-ons & Plug-ins - Focused on 13% of users' concerns about Add-ons/Plugin Compatibility via Why-people-dont-upgrade-their-browser-part-i
4.) Bookmarks/We've Packed up Your Favorite Stuff - Focused on users' concerns about bookmarks and browser history via Why-people-dont-upgrade-their-browser-part-i
Goals
- The goal of the Upgrade Campaign is to move over the 30% of ADUs we still have on 3.6, with the majority moved over by the end of the quarter.
Team
RASCI:
- Responsible: LMesa
- Accountable: Beard
- Support: CNovak, WReynolds, LForrest, KBaird, CCollins, WBowden, CBrodigan
- Consult: JSlater, MNovak
- Informed: JFinette, PFinch, EJostedt
Overview
- Prod URL: mozilla.org/firefox/speed/
- Stage URL: http://www-dev.allizom.org/firefox/speed/
- Code Repo:
- L10N Repo: No l10n at this time
- Code: HTML, javascript
- Product Owner: Patrick Finch, PMM Team
- Dev Team: Firefox website team; Chrissie
- IRC Channel: #www on irc.mozilla.com
- Team: Patrick Finch, Laura Mesa, Chrissie Brodigan
Meeting Notes
1) Changes to /firefox website (owner: LForrest)
- New image for 3.6 Snippets to convey urgency
- Snippets for 4.0-8.0, change messaging on 3.6 WN Page
- Add persistent messaging to AMO and SUMO
- Add Website Redirect for 3.6 users to
2) Affiliates (owner: CNovak)
- Build a set of buttons to redirect all users using a less than current version of Firefox to upgrade
- Add JS to buttons to work properly
- Copy
- Creative
3) Upgrade Landing Pages (owner by CBrodigan)
Develop "speed" from the 4 wireframed concepts for en-US for testing
- Copy
- Creative
- L10n
- Traffic will come from email and social media
4) Firefox Live (owner: WReynolds)
- Add persistent messaging to site for Nov 17th
5) Add Copy and link to upgrade page in email (owner: WBowden)
- Link to http://www.mozilla.org/en-US/firefox/about/
- Add copy to December Newsletter
6) Social Media (Owned by WReynolds)
- FB post (ongoing)
- Twitter post (ongoing)
7) Den Blog Post FAQs about upgrading (owner: CCollins)
- List of FAQs around upgrading with answers to common questions, link to upgrade page
8) Potential AdBuy (owner: LMesa)
- Spend some money on promotion of upgrading and send traffic to upgrade page
Visual Assets
Bugs
Speed
- Bug 700336 - Design bug (Lee Tom)
- Bug 701208 - Front-end coding (silverorange)
Crashes Less
- Bug 707779 - Design bug (Lee Tom)
- Bug 708304 - Front-end coding
Bookmarks
- Bug 707780 - Design bug (Lee Tom)
- Bug 708325 - Front-end coding
Affiliates
- Bug 699948 - Affiliates Buttons (Chelsea)
Future Phase(s):
Engagement Tactics & Results
Speed
- 12.01.2011 - 10 Reasons to Upgrade to the Latest Firefox Version, The Den by Carmen Collins
- 12.01.2011 - Is your Firefox faster than a speeding bullet? Check our speedometer to make sure your Firefox is as fast as it can be. (Hint, the latest Firefox is up to 7 times faster, so an upgrade might be in order!) Facebook
- 1,414 likes
- 356 comments
- 133 shares
- 12.01.2011 - Is your Firefox faster than a speeding bullet? Check our speedometer to make sure your Firefox is as fast as it can be twitter
- 100+ Retweets