Engagement/Integrated Marketing: Difference between revisions
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Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. We have also defined [[Engagement/Integrated Marketing/Definitions|key words]] so that we are all using the same language to describe our projects. | Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. We have also defined [[Engagement/Integrated Marketing/Definitions|key words]] so that we are all using the same language to describe our projects. | ||
Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement. | Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement. The integrated marketing process will always be improving and [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome! | ||
== Process Steps == | == Process Steps == | ||
Revision as of 21:16, 25 June 2014
What is Integrated Marketing?
Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a presentation that introduces the idea and what we are trying to improve. We have also defined key words so that we are all using the same language to describe our projects.
Please use the following steps on all of your major projects. This process could be overkill for small or minor projects and thus use your best judgement. The integrated marketing process will always be improving and Feedback is welcome!
Process Steps
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Fleshing out your idea |
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Prioritizing our projects |
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Getting started on your new project |
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Managing your project |
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Closing out your projects |