Engagement/Integrated Marketing: Difference between revisions

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Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products.  
Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products.  


Please use the following steps on all of Engagement's [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement. The integrated marketing process will always be improving and [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!
The integrated marketing process will always be improving and [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!
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== Process Steps ==
== Process Steps ==
Please use the following steps on all of Engagement's [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement.


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Revision as of 21:44, 25 June 2014

What is Integrated Marketing?

Engagement-team-beach.jpg

Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products.

The integrated marketing process will always be improving and Feedback is welcome!

Process Steps

Please use the following steps on all of Engagement's major projects. This process could be overkill for small or minor projects and thus use your best judgement.

Folder-green-idea.png Fleshing out your idea
Blue-down-arrow.png
Folder-green-prioritizing.png Prioritizing our projects
Blue-down-arrow.png
Folder-green-started.png Getting started on your new project
Blue-down-arrow.png
Folder-green-managing.png Managing your project
Blue-down-arrow.png
Folder-green-closing.png Closing out your projects

Resources