Engagement: Difference between revisions

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This page provides an overview of the plan to increase user engagement and therefore retention. Contact alix at mozilla dot com for any feedback or questions.
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Summary Slides with [https://wiki.mozilla.org/Image:Engagement_Retention_update_dec08.pdf#filelinks December 08 update] (pdf)
= Who We Are =
Engagement is what we call marketing at Mozilla. And, just like everything else, it’s not entirely traditional.  We focus on building relationships with individuals, organizations and developers around the world to fuel our mission and help get our products into users' hands. It's our job to communicate the values of Mozilla and our products, and rally the world. We do this with product marketing, brand, events, design, communications, competitive insights, community outreach and more.


==The Opportunity==
We're also joined by 400 Mozilla Reps and other Mozilla volunteers around the world to help promote Mozilla, our products and contribution opportunities.


There is an opportunity to increase the number of active Firefox users by:
Take a look at our teams, what we do, and how to get in touch.
* Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox
* Increasing engagement of new users so they continue choosing to use Firefox in subsequent browsing sessions


==Recommendations (Dec 08)==
= Where can you find us? =
The easiest way to send a message to Engagement is in one our community mailing lists, such as our [http://www.mozilla.org/about/forums/#marketing marketing list].


# Remove barriers to successful download and installation
Otherwise, join us on [http://irc.mozilla.org/ IRC] in our [irc://irc.mozilla.org/%23marketing #marketing] channel for general discussion about Mozilla marketing efforts.
# Make availability of support top-of-mind for users
# Help new users quickly become power users of Firefox
# Engage the Mozilla community to help with engagement and retention
# Facilitate the transition from other browsers
# Address site incompatibility issues (perceived and real)


[https://wiki.mozilla.org/Image:Engagement_Retention_update_dec08.pdf#filelinks Summary Slides] (Dec 08)
We also have several IRC channels for specific teams or projects you can view in our complete [[Engagement/IRC|IRC channel list]].
structure, that involves cross-functional "durable" teams, focusing on specific enduring challenges.  


==Projects==
Here are pages for some of the teams:
* [[Engagement/Dev_Marketing_Durable_Team|Developer Marketing]]
* [[Engagement/Firefox_Mobile_Durable_Team|Firefox, Desktop + Mobile]]
* [[Engagement/Mozilla.org_Durable_Team|Mozilla.org]]


* [http://www.mozilla.com/en-US/firefox/switch.html Switch page] for IE users
= Functional Teams =
* [https://wiki.mozilla.org/images/7/79/StartPageSnippets_march09v2.pdf Start page snippet programming]
* [http://blogmag.net/blog/read/142/Refreshed_downloading_page_on_mozilla_com Refreshed downloading page on mozilla.com]


==Links==
{{#lst:Engagement/Brand|summary}}<br>
* [http://blogmag.net/blog/read/100/Revisiting_Engagement_and_Retention Revisiting engagement and retention] blog post
{{#lst:Engagement/Communications|summary}}<br>
* [http://blogmag.net/blog/read/102/From_click_to_download_to_engagement From click to download to engagement] blog post
{{#lst:Engagement/Project_Management|summary}}<br>
* [http://blog.mozilla.com/metrics/2009/01/07/a-users-experience-when-downloading-firefox/ Nov08 funnelcake analysis]
* [http://blog.mozilla.com/metrics/2007/11/02/firefox%E2%80%99s-funnel-factor/ 2007 Funnelcake Analysis] on blog of metrics
* [http://wiki.mozilla.org/Retention 2007 Retention plan]

Latest revision as of 21:19, 7 November 2017

Who We Are

Engagement is what we call marketing at Mozilla. And, just like everything else, it’s not entirely traditional. We focus on building relationships with individuals, organizations and developers around the world to fuel our mission and help get our products into users' hands. It's our job to communicate the values of Mozilla and our products, and rally the world. We do this with product marketing, brand, events, design, communications, competitive insights, community outreach and more.

We're also joined by 400 Mozilla Reps and other Mozilla volunteers around the world to help promote Mozilla, our products and contribution opportunities.

Take a look at our teams, what we do, and how to get in touch.

Where can you find us?

The easiest way to send a message to Engagement is in one our community mailing lists, such as our marketing list.

Otherwise, join us on IRC in our #marketing channel for general discussion about Mozilla marketing efforts.

We also have several IRC channels for specific teams or projects you can view in our complete IRC channel list. structure, that involves cross-functional "durable" teams, focusing on specific enduring challenges.

Here are pages for some of the teams:

Functional Teams

Brand Strategy and Services
Team Lead: Mary Ellen Muckerman Mailing List: branding at mozilla.com
We are a group of thinkers and makers dedicated to refining and growing the voice of Mozilla in the world.


Communications
Team Lead: Erica Jostedt Mailing List: press at mozilla.com
The communications team's purpose is to cultivate trust with different communities by communicating Mozilla's story to the press and other media. The team acts a mediator between the company and the wider public, helping users get to know Mozilla by maintaining transparent communication, while maintaining the positive and active voice unique to Mozilla.


Engagement Project Management
Team Lead: Alex Costello Mailing List: engagementrequest@mozilla.com
The Project Management Team consists of business partners who oversee the work and progress of an engagement campaign or program to keep it on track, on budget and moving through to delivery.


Retrieved from "https://wiki.mozilla.org/index.php?title=Engagement&oldid=1183642"