Foundation Summer 2012 Campaign Roadmap

	Summer Code Party Roadmap
	Owner: Ben Simon, Michelle Thorne	Updated: 2012-04-20
	Summer webmaking campaign

About this Campaign

This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.

It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.

The campaign will:

• Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
• Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
• Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
• Provide badges for participation and follow-through.
• Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).

Useful links and context

• Summer Campaign Wiki
  • https://wiki.mozilla.org/Summer_Campaign_2012
• Sign-up forms
  • Partner Organization
  • Partner Organization
  • Volunteer Support Team
• Blog posts
  • “Kitchen Table” Summer campaign
  • More on the kitchen table summer campaign
  • Webmaking Day of Action

Assets

• Summer Campaign Flyer PDF (April 2)

Campaign goals

• Begin to teach thousands of people to code
  • This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
• Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
• Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
• Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign

Get involved

This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:

https://donate.mozilla.org/page/s/mozilla-summer-2012

If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org

Team

• Exec lead: Erin Knight
• Program manager / event design lead: Michelle Thorne
• Organizing and partnership lead: Ben Simon
• Partnership triage / content support: John Bevan
• Learning content lead: Jess Klein
• Platform lead: Ross Bruniges
• Communications and branding: Matt Thompson

Task list

Weekly to do's: https://etherpad.mozilla.org/summer-weekly

• Branding for our webmakers initiative in general, and the day in particular
• Event curriculum
• Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
• How we'll want to report back & facilitate telling the story of the day
  • Gallery for people to post what they've made
  • Badges earned through participating?
• Followup actions
• Partners
• Event testing

Roadmap

While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.

March

• Event platform process underway
• Curriculum design for informal events completed for testing
• How-to's for informal events completed for testing
• Legal & privacy reviews of event plans begun
• Test kitchen tables & hack jams scheduled for April
• Videographer(s)/photographer(s) secured to document the test events
• Begin partner outreach

April

• Event platform completed, submitted for QA/testing by the end of the month
• Test events happen, feedback incorporated into how-to's, curriculum, and agenda
  • March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
  • April 17 - Betatest Debrief Call
• Promo video for the campaign is begun using footage/photos from test events
  • Confirm if Webmaker video can serve this purpose (Matt T)
• Legal/privacy concerns addressed about gathering materials from events
• Webmaker and campaign branding finalized
• Main partners secured

May

• Events platform launched
• Betatest II: kitchen tables and learning projects
• Campaign event creation pages launched
• Campaign video launched
• Final how-to's, curriculum & agenda design tools launched
• Press & media outreach to promote the campaign
• Report back gallery infrastructure launched

June

• Day of Webmaking takes place
• Other events during the month are fit under broader campaign umbrella
• Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
• Public gallery launches
• Badges for the day/summer activities launched
• End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
• Report back to all reachable attendees with event content + request for feedback

July

• Collect documentation, feedback on campaign & events
• Encourage continued kitchen tabling
• Planning for end-of-summer events

August/September

• End-of-summer events in Hive & Moz Spaces

November

• Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.

Partners

Denmark

Aalborg

• Platform4, Christian Villum

Canada

Tornoto

• LadiesLearningCode

Japan

Tokyo

• Mozilla Japan

Spain

Barcelona

• Alina Mierlus

UK

London

• Young Rewired State

USA

New York City

• Hive NYC

San Francisco

• Mayor of SF office. Mike Mccarthy
  • Sunday Streets. May - August

Other groups to contact

Folks doing grassroots teaching and mentoring

• Mimi and Tara
• British Telecom IT Ambassadors
• CodeNow
• CoderDojo
• Apps 4 Good
• Simon Humphreys, [http://www.computingatschool.org.uk/index.php?id=conf2011

Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department. 

• Alan O'Donohoe (@teknoteacher), ran ran Hack to the Future
• Leon Cych
• Adam Proctor Level Up - Badging Project JISC Elevator, Winchester School of Art
• Ed Baker Westminster Hub

Folks that let you customize your templates:

• tumblr
• mailchimp
• wordpress (paid only), etc.
• drupal, joomla, etc.

Folks who promote building/making things:

• Instructables
• Make magazine
• Etsy
• Centre for Creative Collaboration

Top APIs: (def more advanced)

• Google maps
• Twitter
• flickr
• Google charts
• last.fm
• Dig

Cousins" of webmaking:

• Scratch
• App Inventor
• Kodu

Others:

• NESTA
• Nominet
• British Telecom
• TV Ontario

... plus grassroots partners like Ladies Learning Code as the  starting point.

Beta-Testers

…