Engagement/Integrated Marketing: Difference between revisions

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Revision as of 17:25, 11 August 2014

What is Integrated Marketing?

Engagement-team-beach.jpg

Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products.

The integrated marketing process will always be improving and Feedback is welcome!

Process Steps

Please use the following steps on all of Engagement's major projects.

Folder-green-idea.png Fleshing out a project
Blue-down-arrow.png
Folder-green-prioritizing.png Engagement leads prioritize projects
Blue-down-arrow.png
Folder-green-started.png Getting started on your new project
Blue-down-arrow.png
Folder-green-managing.png Actively managing your project
Blue-down-arrow.png
Folder-green-closing.png Closing out your projects

Resources

The following are resources and information to help you get involved with Engagement's projects. Join us!

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