Engagement/Developer Engagement/FirefoxOSAppsv2/JanuaryEvent

A series of Apps Parties which will take place over the course of approx one week in 10-20 locations around the world.

Contributor Engagement & Tech Evangelism will collaborate on this program. The events themselves will be organized and coordinated through ReMo and the Mozilla community.

Goals

• Demonstrate grassroots developer momentum worldwide - and especially in launch markets and places where we have strong community
• Educate and inspire developers to work on apps and submit them to the Marketplace
• Create opportunities for local developers to showcase their apps
• Drive some buzz in tech press in advance of MWC
• Launch the developer phone program (TBD)

Event Venues

• Mozilla Spaces (with potential/proposed owners)
  • London - strong/rep.
  • Mountain View/San Francisco - need local staff & support.
  • Berlin - Staff/community. Brian King. Tobi Leingruber.
  • Beijing - Will investigate. Rachel Zhang.
  • New Zealand - Pierros & Jose.
  • Toronto - strong community.
  • Paris - Tristan.
  • Vancouver - Jeff. Roland (?).

• High Mozilla Reps Driven Locations (with potential/proposed owners)
  • Brazil (Sao Paulo TBD, Rio, Porto Alegre) - Fabio
  • Argentina - Guillermo (deimidis)
  • Spain - Nukeador, William Q. (Madrid), Mitchell
  • Poland - Gandalf.
  • Philippines - Bob Reyes. JUN.
  • Indonesia - Viking.
  • Kenya - Alex W.
  • Colombia - Gloria
  • Venezuela - Arturo Martinez.
  • Chile - Lourdes Castillo. Jano Gonzalez.

Content, Templates & Toolkit

• Venue requirements: Seating, projector/podium/mics, wifi, food
• Tools for Reps to drive their own events in their locations
• Learning materials including video, screencasts (Mortar templates, Marketplace screencast, R2D2B2G)
• Messaging materials and FAQs for participants and leaders in all locations
  • Mozilla gear, signage, banners, schwag

• checklist/to-do list

• Budget:
  • travel, banners,
  • single format: food, drink, video, community speakers, 1 hour: talks/demos.

• Timing:
  • Tues, Jan 22 - Tues, Jan 29

• Find a Name for the series.
  • Unleash the fox.
  • Brand creative will support

Event Schedule

• Timing:
  • Tues, Jan 22 - Tues, Jan 29
• Date will be decided by location and shared with the overall team.

• 9:00am People arrive. Check in.
• 9:30am Introduction to Firefox OS & Apps Marketplace - Inspirational video ("I want an app that can..." "I'm making an app that can..." - I'm working w/Rainer & Spencer on this piece) & live speaker
• 10-11:30 3 screencasts and/or local speaker/ phone demo
  • • Several screencasts: (these are already being made)
    • Mortar (App generator) walkthrough screencast (jlongster)
    • Marketplace walkthrough (cvan)
    • FxOS Simulator walkthrough (this dev tool will 'launch' at Mozcamp Asia)
• 11:30- 12:00 Q& A
• 12:00 -1:00 lunch
• 1-5pm: introductory app hacking
• 5-7pm demos & pizza & beer or local equivalent - party-time. everyone who demos gets a t-shirt

Creative Requirements

• Find a Name for the series.
  • Unleash the fox.
  • Brand creative will support
• Mozilla banner
• Pop Ups
• T-shirts and stickers
• Firefox OS devices
• Registration desk/sign up to get involved
• Promotion assets

Meeting Notes

• 11/7/2012
• 10/31/2012
• 10/25/2012