Engagement/Product Marketing: Difference between revisions
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|teampagelocation=Engagement/Product_Marketing | |teampagelocation=Engagement/Product_Marketing | ||
|teamlead=David Slater | |teamlead=David Slater | ||
|mailinglist= | |mailinglist=pmm@mozilla.com | ||
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. | |description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. | ||
Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention. | Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention. | ||
Revision as of 08:58, 17 November 2012
| Product Marketing | |
| Team Lead: David Slater | Mailing List: pmm@mozilla.com |
| Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention. | |
Team Roster
| Name | Contact | Location | Project Assignments |
| Jaclyn Fu | jfu at mozilla dot com | California, US | Mobile |
| Dan Horner | dhorner at mozilla dot com | London, UK | Apps and Add-ons |
| Grace Jimenez | gjimenez at mozilla dot com | California, US | Rapid Release and Sync |
| Gregory Jost | gjost at mozilla dot com | Paris, FR | Europe, Partners, Marketing Reps (REMO), F1 |
| Laura Mesa | lmesa at mozilla dot com | California, US | Firefox Desktop |
Projects
| Project Name | Description | Primary Contact |
| Marketing Reps (REMO SIG) | A part of the Mozilla Reps program will be dedicated to marketing and research activities and lead to the creation of an Engagement "task force" composed of local Mozilla Reps. | Gregory Jost |
| Feature Based Communications and Engagement | Moving to silent updates in Firefox changes the communications and engagement strategy for our users, the press and developers to a feature based model. | Laura Mesa |
How can you get involved?
Contact Us!
- Product Marketing Mailing List: macarons at mozilla dot com
- Engagement Mailing List: marketing at mozilla dot com
- Team IRC Channel: #marketing
Join the Marketing Reps Program
If you are interested in becoming a Marketing Rep (as part of the Mozilla Reps - REMO program), check out these pages for more information:
- What is Mozilla Reps and how to join?
- More details on Marketing Reps (who they are, what they do...)