Engagement/Firefox Mobile Durable Team
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Overview
Q3 Sprint 1 started June 27.
We are the Firefox, Desktop + Mobile durable team (formerly Firefox Mobile). Our goal is to support the Firefox product, no matter the platform.
Current Key Initiatives Q3
- Write evergreen content that embodies the new tone for 5 top “404” pages, 5 rotational snippets, and the product feature pages
- Write time-dependent content that fully embodies new positioning/tone for next 4 months of email, and 10 posts in snippets + social.
- Launch mobile advertising in 1 market with creative and copy that is consistent with Firefox positioning.
- Support Firefox product initiatives and launches.
Previous Key Initiatives: Q2
- Revised positioning in market across 8 touch points including email, social, rel notes, snippets, onboarding, ASO, advertising tests, etc.
- Test visual identity work in prioritized touch points
Relevant Links
- Taiga task board
- Product Backlog
- Team Mana
- Firefox Mobile Marketing Email Update list
- Kanban Board - no longer using
- Sprint Review Document - no longer using
- More to Come
Q2 Sprint Schedule
- 1st Sprint:
Sprint Planning: Thursday, April 21 Sprint: Monday, April 25 through Tuesday, May 10 Sprint Review + Retrospective: Wednesday, May 11
- 2nd Sprint:
Sprint Planning: Thursday, May 12 Sprint: Monday, May 16 through Tuesday, May 31 Sprint Review + Retrospective: Wednesday, June 1
- (potential mini) 3rd Sprint:
Sprint Planning: Thursday, June 2 Sprint: Monday, June 6 through Friday, June 10 Sprint Review + Retrospective: ??
- London All Hands Meeting: June 13-June 18
| Meeting | Time and Days | Attendees | Notes |
|---|---|---|---|
| Sprint Planning Meeting | Every third Thursday, starting on April 21 | Core Team required | Stakeholders may listen in. This meeting lasts as long as it takes. |
| Daily Stand-Up (15 minutes only) |
10:45am Pacific everyday Monday-Friday first week of Sprint, Monday-Friday second week of Sprint, Monday-Tuesday third week of Sprint |
Core Team required | Anyone is welcome to listen, but only core team speaks. All questions should be taken offline to Winston or Jennifer. |
| Sprint Review Meeting | every third Wednesday, starting on May 11 | Everyone welcome | The team will show the work completed in the sprint. It's a place to ask questions and give feedback. |
| Sprint Retrospective Meeting | every third Wednesday, starting on May 11 | Core Team only | No one else is invited to this meeting. |
- All meetings are in Jennifer Balaco's Vidyo
- If you have questions about these meetings, please contact Jennifer.
Team Members
- Winston Bowden
- Jennifer Balaco
- Mike Han
- Alex Davis
- Ty Flanagan
- Jessica Osorio
- Roland Tanglao
- Katy Spaulding
Other Marketing Durable Teams
- Firefox Desktop Retention
- Mozilla.org
- Developer Marketing
- MDN - launches Q2 2016
- Mozilla Issues Agenda - launches Q2 2016