Engagement/Developer Engagement/BrowserIDPlan
Browser ID developer engagement plan
Goal: 600 sites using BrowserID in Q4 2011. At least one or two key, high traffic, high visible sites. List of sites public with nice branding "users of browserID" categorised into different markets.
Strategy: We are going to get 600 sites to use BrowserID by working with the web developers behind them. In order to reach them, we will provide a continuous stream of BrowserID content on the hacks blog, BrowserID blog and Twitter. We will reach out to key influencers in the identity space and our community of Mozillians. Looking forward, we will plan our precense at events Q1 and Q2.
Target audience for Q4:
- Contract Developers telling companies about login solutions
- In-house developers looking for simpler identity solutions
- Startups in need of a identity solution (low hanging fruit)
- Influencers in the identity space (needs convincing).
November
| Date | Task |
| 11/3 |
Distribute lists to fill out for browserID evangelism:
[All of Mozilla - CH to preseed and sort] |
| 11/4 | Present BrowserID at Mozfestival and get partners to use it
[CH and Shane Tomlinson] |
|
11/5 | |
|
11/6 | |
| 11/7 | Write and publish article for netmag UK on issues with passwords on the web - this has already been comissioned. [CH]
Set up FAQ for browserID answering the most burning questions hinting at the field guide. [Dan, Ben] |
| 11/8 | Blog post: Screencast Login flow and Browser ID (hacks, promotion on Twitter) - openphoto as the example [Austin]
Hint at Field Guide |
| 11/9 | Blog post: List of products using BrowserID - call for action that we need more [Ben]
Release FAQ [Chris, Dan] |
| 11/10 | Killdate: Send out Field guide to influencers [Austin, Dan]
Prepare slide deck for Mozillians for MozCamp Europe [CH] |
| 11/11 | Killdate: Send out Field guide to blogs and magazines with hint official release on Monday [CH, help with press/comms] |
| 11/12 | Mozcamp Europe: evangelising to Mozillians [CH] |
| 11/13 | Mozcamp Europe: evangelising to Mozillians [CH] |
| 11/14 | Blog post: Release Field Guide live to the outside world [CH] |
| 11/15 | Do video interviews with implementers of browser ID [CH, Austin, Jeff Griffith] |
| 11/16 | Do video Interview with the BrowserID team (Ben, Dan, Chris) [CH] |
| 11/17 | Blog post: release video post with Browser ID team [CH] |
| 11/18 | Blog post: release video post with Browser ID implementer [CH] |
| 11/19 | Mozcamp Asia [Dan Mills, Stormy Peters] |
| 11/20 | Mozcamp Asia [Dan Mills, Stormy Peters]
Beyond Tellerand Conference, Germany - [CH] |
| 11/21 | Webcast with Browser ID team for Q&A live on the web (IRC backchannel) [Dan, Austin, Ben] |
| 11/22 | Kill date: have SDKs ready for different languages/frameworks using BrowserID [Dan, Ben] |
| 11/23 | Blog post: release SDKs to the outside world - ask for adding others we had not thought about. [Jay, Dan, Ben] |
| 11/24 | Article on Smashing Magazine about BrowserID - must be easy to implementfor designers [CH] |
| 11/25 | |
| 11/26 | |
| 11/27 | |
| 11/28 |
IRC session/webcast with Team - Q&A for browserID implementation [Browser ID Ask MDN - Robin, Dan, Ben] |
| 11/29 | |
| 11/30 |