Engagement/Integrated Marketing

What is Integrated Marketing?

Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. Please use the following steps on all of your major projects. This process could be overkill for small or minor projects and thus use your best judgement. The integrated marketing process will always be improving and Feedback is welcome!

Process Steps Fleshing out your idea Prioritizing our projects Getting started on your new project Managing your project Closing out your projects

Resources Public Project Dashboard key words and definitions Integrated marketing introduction presentation