Reps/SOPs/Swag Requests

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The Swag request form is an essential tool of the Mozilla Reps program. Never under-estimate the power of swag :) It is used extensively by Mozilla Reps that organize and/or participate in conferences. Resource Reps and Council members are given Swag Requests Handling rights (Bugzilla rights and swag system account) based on load of requests, by the council.

Keep bugs tidy
Please make sure that within the process the swag bug is up to date with the progress and reflects the steps as noted below
Shipping time
Please fill in your requests at least 3 weeks in advance. Requests that have been submitted in a period less than 3 weeks before the event will be automatically rejected. Also, please note that we usually process the swag request every Monday. This is important so Rep would be able to better estimate the shipping time before submit their swag request.

Step 1

Mozilla Rep or Resource Rep has submitted a swag request (swag request form). The swag request is automatically assigned to Francesca (bug owner)

Step 2:

Owner assesses the bug to see if it makes sense to ship swag requested (ie. consults with council, checks stock inventory etc...)

Bug depending on Budget
If the event has a budget request that includes traveling expenses for the rep, the Swag request will be on hold until the Budget is approved
  Whiteboard: Reviewing Order
  Status: ASSIGNED

General Info that must be included in the event page

  1. Type of the event
  2. Connection to the 2014 goals
  3. Event's length (hours, all day)
  4. Bug related to the event
  5. General info
    • topic of the rep's talk
    • where it is happening
  6. Agenda
  7. Expected size of audience
  8. Type of swag distribution at events
    • free for all = anyone can swing by and pick up some swag
    • selective = swag is only distributed to a selected type of attendee based on person's contribution to the project
    • mix = combination of free for all and selective

General based on the event type

  1. Community Meetings and Inter-community Meet-ups
    • that kind of meetup full-fills the need of the community member to discuss of the goals of their community. As such the agenda and the number of the participants is determined by the community
  2. Moz Coffee
    • Attendance to 20 people (max)
  3. Project Specific Hackathons
  4. Talks-Presentations
    • What is the talk about
    • Attendance up to 250
  5. Talks in conferences/bigger events
    • Link of the conference
    • Schedule of the conference
    • Attendance: no limit (ask the reps to indicate of the last years conference attendance according to the organizers)
  6. Booth in a conference
    • Same special requirements with Talk in conferences
    • Evidence that Mozilla will have a booth there
  7. Mozilla Tour
    • Schedule of the cities, universities that will be visited
    • Attendees-->depending of the number of places visited

Questions to ask yourself when reviewing a swag order

  • How does the Event page look? (i.e. good description, Mozilla specific activities, promising means of documentation, promotions etc.)
  • What type of event is it? (e.g. consumer event vs. tech event)
  • Are the metrics measurable (e.g number of new contributors to be engaged)
  • What type of attendees are expected? (e.g. young attendees vs. old attendees; technical vs. non-technical)
  • What is out existing stock of swag (e.g. are we running out of a particular item?)
  • Are shipment costs going to be sky-high? (e.g. sending 10 lanyards to Kazakhstan costs more than sending 100 t-shirts to Germany)
  • What type of swag would be better suited for this region? (e.g. some regions despise or love specific swag, like pens in Africa or lanyards in Germany <3)
  • How often has this Reps requested swag in the past? (e.g. people constantly asking for the same swag in a region - Reps are encouraged to use their swag "wisely" and save some for future events)
  • Has this rep been filing his Monthly Reports regularly?
  • How many days we have for shipping the swag?

Typical quantities you will receive based on your event type

Event Type - Swag Bracelets Stickers Buttons T-shirts Lanyards Tattoos
Community meetings No need for swag, however we encourage the local communities to produce their local swag for awareness
Inter Community Meet ups ( eg. Arabic Mozilla Meetup)
Moz Coffee 10 20 - 2 - -
Specific Hackathons (App days, L10n Marathons, QA Marathons) 50% of the participants 80% of the participants 50% of the participants up to 5 - 50
(if the participants are more than 60)
Talks-Presentations 40% of the participants 80% of the participants 50% of the participants up to 5 10 50
Talks in conferences/bigger events 20% of the participants 60% of the participants 15% of the participants up to 5 10 15% of the participants
Booth in a conference 30% of the participants 65% of the participants 20% of the participants up to 10 10 20% of the participants
Mozilla Tour 40% of the participants 80% of the participants - up to 5 - 30% of the participants
Special events Depending on the needs of the event
Warehouse is low
Sometimes our warehouse can be low or out of certain type of swag. In that case, the bug wrangler has to adjust the request accordingly and inform the rep.

Step 3:

If the request is approved, the owner cc's Jennifer Balaco so she can process the request via Staples. Whitebord: Order Processed

If the request is rejected, the owner informs Mozilla Rep that his/her request has been rejected

  Whiteboard: Request Rejected

Step 4:

Tracking Number is obtained through shipping vendor and bug is updated by the owner to include tracking number

  Whiteboard: Order Shipped

Step 5:

The Rep receives and informs you on the bug or the package is lost in translation :P

  Whiteboard: Order Delivered or Lost in Space

Step 6:

Swag Metrics, what your metrics should include,understanding if your event has been successful

  1. Community Meetings and Inter-community Meet-ups
    • setting Goals for your community
  2. Moz Coffee
    • Engaging Contributors-->success scenario 10% of the attendees (sign-ups)
    • Awareness of the Mozilla mission/projects --> 100%
    • Attendance-->70% of the estimated attendees showing up
  3. Project Specific Hackathons
    • Set a measurable goal (eg. 10 articles to be translated, 5 apps etc)
    • L10n, SUMO, App days -->up to 80% of the original goal
    • Articles/ Creating apps
    • QA run 80-100% of the goal tests
    • Attendance-->70% of the estimated attendees showing-up
    • Contributor engagement-->0-10% of the estimated attendees (0% if the attendees are all Mozillians)
    • Awareness of the specific project and how it works (tools, procedures)
  4. Talks-Presentations
    • Contributors--> 15% of the estimated attendees
    • New users fans--> 70% of the estimated attendees
    • Attendance--> 70% of the estimated attendees
    • Awareness of the Mozilla mission/projects --> 100%
  5. Talks in conferences/bigger events
    • Contributors (0-10%) of the estimated attendees(0 cause attendees may not only interested in Mozilla Projects)
    • Fans/users (0-20 %)
    • Awareness of the project
    • Online link of the presentation (video is preferable)
    • Attendance 10% of the conference (or less for huge events) 50 % for smaller events
  6. Booth in a conference
    • Interaction and visibility--> attract 60% of the conference attendees
    • Contributors-->0-5% of the attendees
    • Users/Fans--> 20%
    • Awareness of Mozilla project/Mission
  7. Mozilla Tour
    • Contributors --> 2-10% of the estimated attendees
    • Users/Fans--> 40% of the estimated attendees
    • Awareness of the Mozilla project/Mission