Project/2010 Goals/MozCampNotes

As a part of MozCamp Europe, about 50 people participated in a discussion of Mozilla's 2010 goals. There were sessions on overall priorities, data, mobile, Firefox mindshare and Mozilla Foundation. Top level highlights are summarized below.

Mozilla as a centerpiece of the Internet

• There are tons of things we do right, but we should publicize them more (blog posts, participate to conferences)
  • show what our contributors do (to attract more talent and energize the community)
  • Do more Seneca-like in things with universities
• There are things we do, that others do (social & hybrid organizations, open web) that don't have great events to discuss and promote them. Let's organize such events!
• Documentation is key:
  • for end-users (who don't completely understand what happens on line). We need to go further than AMO (and include other Moz products/projects, but also general knowledge about the Internet)
  • for power users to act as evangelists. We should have a Firefox-101 course/demo that power-users could teach to newbies
  • for Web developers (to promote the Open Web)
  • For extension developers, including Ubiquity commands developers
• Development tools are essential to encourage people to build the Open Web. Documentation is not enough. Firebug is very cool, but we need to go further.
• Need to keep stirring the Mozilla community at large so that Moco employees and local volunteers don't separate. Goals setting sessions and Moz Camp & Whistler events are great for this.

Full notes: https://wiki.mozilla.org/Project/2010_Goals/GeneralGoalNotes

Want to add ideas? Post them on https://wiki.mozilla.org/Project/2010_Goals/GeneralGoalNotes#Subsequent_notes

Data

• We should help people to better understand and have more control over the privacy of their various online activities & contexts

• We should provide leadership in the development, promotion and use of open standards for data representation & interoperability

• If we use data to enhance the online experience we should ensure that we're doing so in ways that promote and raise expectations for data protection, control and transparency practices on the Web as a whole

Full notes: https://wiki.mozilla.org/Project/2010_Goals/DataNotes

Want to add ideas? Post them on https://wiki.mozilla.org/Project/2010_Goals/DataNotes#Subsequent_notes

Mobile

• There's widespread agreement with the high level point that mozilla must take an active role in shaping the mobile web.
• The strategic approach feels like:
  • pick soft initial targets where we can have biggest impact soonest.
  • that is just a short-term goal, with a long term goal of being impactful on as many platforms as possible
  • In addition to talking to manufacturers about making Firefox part of the standard setup, we should leverage our grassroots marketing strength, to address the existing phones as well, through word of mouth
• We should leverage our strengths to help shape the mobile experience -- mobile phone vendors are using brands like facebook to sell phones -- we want to see the firefox logo there as well
• Another strategic advantage we have compared to other mobile browsers is our desktop product -- firefox could define the mobile web as an extension of your existing web experience, something that we can do better than anyone else (c.f. awesomebar, weave, history)

Full notes: https://wiki.mozilla.org/Project/2010_Goals/MobileNotes

Want to add ideas? Post them on https://wiki.mozilla.org/Project/2010_Goals/MobileNotes#Subsequent_notes

Firefox mindshare

• Many people want to find "corporate" solutions for Firefox, where we could offer some support or outreach to corporations to get Firefox into the work environment/
• We should use the global influence of Mozilla in local markets to make change on the Web. Examples included promoting things that are good for the Web in places like places where we have high market share. The thought behind this was that we can influence local markets one-by-one and eventually change the global market. Promotion of open, web standards.

Full notes: https://wiki.mozilla.org/Project/2010_Goals/MindshareNotes

Want to add ideas? Post them on https://wiki.mozilla.org/Project/2010_Goals/MindshareNotes#Subsequent_notes

Beyond product ... (Mozilla Foundation)

• There was a strong desire to explain the open web to a broad public.
  • We want people to understand and embrace the values that underly Mozilla.
• Also, there is an opportunity to help others teach and evangelize about the open web.
  • This can include formal computer science teaching like at Seneca.
  • But it could also simply about giving school teachers in high school materials that make it possible to offer an open web lesson once in a while.
• We should be leading they way on policy issues that relate to open standards and the open web.
  • There is a chance to help the EU and governments on the issues where we are expert and that we care about.

Full notes: https://wiki.mozilla.org/Project/2010_Goals/MoFoNotes

Want to add ideas? Post them on https://wiki.mozilla.org/Project/2010_Goals/MoFoNotes#Subsequent_notes