The wiki for Firefox Flicks 2013 can be found here.

This page contains all of the important details for the Firefox Flicks website of 2012. The project was announced in December 2011.

Elevator Pitch

Firefox has a story to tell and we need your help telling it; help us get the word out about how we’re different, why people should care and why they should think about their technology choices.

Short films that make the Firefox brand promise “Firefox Answers To No One But You” real for people and help’s raise awareness about the issues facing their online life

Small non-profit organization being challenged by billions of dollars spent in marketing and advertising. You can be the hero to help combat large spending.

Goals and Measurements

# of videos submitted
# of votes on videos
Drive increase in Firefox downloads and retention by increasing loyalty and advocacy:
- Increase advocacy by X%
- Increase non-profit awareness by X% – X% bump in downloads for desktop
- X% bump in downloads for mobile
- X% retention
- Considering engagement metrics - new fans to FB,Twitter followers, email increase, videos uploaded and shared
Reach XX% of the people in US & Canada, Latin America and Europe

Prizing per region

Grand prize:TBD (video equipment?)
Winning submissions to be incorporated into global multi-channel marketing campaign
Top three finalist flown to winner event (one event per region). Events and location TBD

Prizing per categories

One winner per category, prize valued at $5K
Second and third place in each category, prize valued at $500-$1K
Everyone that submits an entry that passes the guidelines receives a Firefox gear pack including t-shirt, stickers, etc. valued at $100/each

Prizing per team

Teams can range from 1-10
Prizes awarded to team leader and should be split among the team

Release Schedule

Announce Program: December 2011

Announce via landing page includes highlight video using ’06 winning videos, legal, creative brief, prize structure, sign up form/email collection, send encouragement pack to those that sign up
Ideally announce marquee judges at this time, or at least one marquee judge
Announcement activity includes blog post; media outreach; community engagement; film school outreach; SEM; emails; social channels; website promos, snippets

Drive Engagement: Jan-March

Additional judges announced; additional prizes announced (assuming prize donation); blog posts; events if applicable; community engagement, office hours with developer community, social outreach, SEM, emails to both Mozilla’s broader list and names collected as part of the contest, social; website promos; snippets

Submission Site Live: Feb/March

Sharing & voting; larger media and/or social program; community engagement; media outreach; SEM
Winner Event:April/May
Film Festival winner event per region (North America, LATAM, Europe), Firefox hosted viewing parties that include the people from the finalist team, media outreach, blog posts, emails, social, website, snippets

Overview

Code name: Firefox Flicks
Prod URL: http://firefoxflicks.mozilla.org (splash page: http://www.mozilla.org/firefoxflicks/)
Dev URL: http://firefoxflicks-dev.allizom.org/
Stage URL: http://firefoxflicks.allizom.org/
Code Repo: https://github.com/mozilla/firefox-flicks
L10N Repo: https://svn.mozilla.org/projects/l10n-misc/trunk/firefoxflicks/locale/
IT Wiki Page: https://mana.mozilla.org/wiki/display/websites/firefoxflicks.mozilla.org%20%28Firefox%20Flicks%29
IRC Channel: #firefoxflicks on irc.mozilla.org
Functional Overview

Team

The primary and secondary contacts for each role of this project:

Product owner - Kristin Baird/Chelsea Novak
Community Efforts - Tobias Leingruber (Marketing, short-listing and screening events with volounteers)
TPM - Christie Koehler
Developers - Jennifer Fong, Michael Kelly
L10N - Milos Dinic
Designer - Lee Tom
UX - Bram Pitoyo
IT - Corey Shields
QA - Raymond Forbes
Security - TBD
Legal - Liz Compton

Meetings

Considerations

This site will be localized
This site will be accepting video submissions
This site will require registration to upload a video
- Registrants will be required to input the following:
  - Director name
  - Flick title
  - Entry category (Select from drop down)
  - Entry region (Select from drop down)
This site will require voting and voter registration
This site will collect e-mails via Responsys (or current e-mail provider)
This site will need to be load tested.

Deliverables

Requirements

Websites/Firefox_Flicks/meetings/2011-11-30#UX

User Flows

Websites/Firefox_Flicks/UserFlows

Wireframes

FxFlicks Gallery:

Designs

Site copy

https://bugzilla.mozilla.org/show_bug.cgi?id=720706
Facebook and Twitter share copy
- Facebook

Check out "VIDEO TITLE" on Firefox Flicks mzl.la/link. Firefox Flicks is a global video contest to help tell the Mozilla Firefox Story. Create a video and you could win prizes and have your video seen by Hollywood judges. Enter or check out the videos today a www.firefoxflicks.org

- Twitter

Check out "VIDEO TITLE" on Firefox Flicks mzl.la/link

Front-End Code

Back-End Code

l10n

EN-US, PT-BR, ES, FR, DE, ZH-CN, ZH-TW and JA are priority locales. Any other locale is welcome to opt in.

QA

Security

Project Management

Timeline

Milestones

03 Jan: Phase 2 Kick-Off
09 Feb: Start L10N
17 Feb: Code Complete
21 Feb: QA & Security Review Begins
28 Feb: Launch Contest
14 Mar: 1.1 Maintenance Release (11:30am PDT)
29 Mar: 1.2 Maintenance Release (9am-5pm PDT)
11 Apr: 1.3 Maintenance Release (9am-5pm PDT)
01 May: Close Submissions - Release 1.4 (9am-5pm PDT)
17 May: Announce Winners - Release 1.5 (9am-5pm PDT)

Release Pages

Bugs

File project bugs here. Bugs should be filed with normal visibility; Security bugs should be filed with private visibility.

Launch Materials

End of Life

After judging and events, late 2012

Websites/Firefox Flicks

Contents