Engagement: Difference between revisions

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This page provides an overview of the plan to increase user engagement and therefore retention.  
= Who We Are =
Summary Slides with [https://wiki.mozilla.org/Image:Engagement_Retention_update_dec08.pdf#filelinks December 08 update] (pdf)
The Engagement team works with our passionate volunteers, guiding Mozilla's product marketing, competitive insights, creative, design, community, and PR efforts. Just as our community grows each day, we're looking to increase the ways people can learn about our efforts and help contribute to promoting Mozilla. This page highlights our teams, what they do and how to get into contact with them.


==The Opportunity==
= Where can you find us? =
The easiest way to send a message to Engagement is in one our community mailing lists.


There is an opportunity to increase the number of active Firefox users by:
Otherwise, join us on IRC in either of our backchannels:
* Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox
* [irc://irc.mozilla.org/%23marketing #marketing]
* Increasing engagement of new users so they continue choosing to use Firefox in subsequent browsing sessions
* [irc://irc.mozilla.org/%23webgagement #webgagement]


==Recommendations (Dec 08)==
= Teams =


# Remove barriers to successful download and installation
{{#lst:Engagement/User_Engagement|summary}}
# Make availability of support top-of-mind for users
{{#lst:Engagement/Contributor_Engagement|summary}}
# Help new users quickly become power users of Firefox
{{#lst:Engagement/Developer_Engagement|summary}}
# Engage the Mozilla community to help with engagement and retention
{{#lst:Engagement/Product_Marketing|summary}}
# Facilitate the transition from other browsers
{{#lst:Engagement/Insights|summary}}
# Address site incompatibility issues (perceived and real)
{{#lst:Engagement/Creative|summary}}
 
{{#lst:Engagement/Communications|summary}}
[https://wiki.mozilla.org/Image:Engagement_Retention_update_dec08.pdf#filelinks Summary Slides] (Dec 08)
 
==Projects==
 
* [http://www.mozilla.com/en-US/firefox/switch.html Switch page] for IE users
* [https://wiki.mozilla.org/images/7/79/StartPageSnippets_march09v2.pdf Start page snippet programming]
* [http://blogmag.net/blog/read/142/Refreshed_downloading_page_on_mozilla_com Refreshed downloading page on mozilla.com]
 
==Links==
* [http://blogmag.net/blog/read/100/Revisiting_Engagement_and_Retention Revisiting engagement and retention] blog post
* [http://blogmag.net/blog/read/102/From_click_to_download_to_engagement From click to download to engagement] blog post
* [http://blog.mozilla.com/metrics/2009/01/07/a-users-experience-when-downloading-firefox/ Nov08 funnelcake analysis]
* [http://blog.mozilla.com/metrics/2007/11/02/firefox%E2%80%99s-funnel-factor/ 2007 Funnelcake Analysis] on blog of metrics
* [http://wiki.mozilla.org/Retention 2007 Retention plan]

Revision as of 06:21, 27 July 2011

Who We Are

The Engagement team works with our passionate volunteers, guiding Mozilla's product marketing, competitive insights, creative, design, community, and PR efforts. Just as our community grows each day, we're looking to increase the ways people can learn about our efforts and help contribute to promoting Mozilla. This page highlights our teams, what they do and how to get into contact with them.

Where can you find us?

The easiest way to send a message to Engagement is in one our community mailing lists.

Otherwise, join us on IRC in either of our backchannels:

Teams

Lifecycle Marketing
Team Lead: Mary Colvig Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
Lifecycle Marketing
Team Lead: Mary Colvig Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
Developer Relations
Team Lead: Stormy Peters Mailing List: engagement-developers@lists.mozilla.org
The Developer Relations community's mission is to enable, inspire and collaborate to make the Web the primary platform used to create experiences across all connected devices.
  • We work with product teams to communicate how developers benefit from Mozilla products and open technologies, to achieve our mission and product plans.
  • We provide information, examples, and direct interaction, online and at events, so that developers (within Mozilla and in the broader Web community) understand and adopt open technologies and products.
  • We foster the capabilities of Mozillians to communicate about Mozilla's initiatives and values to developers, so that Mozilla's developer community can grow.
Product Marketing
Team Lead: John Bernard Mailing List: pmm at mozilla.com
Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.
Insights
Team Lead: Patrick Finch Mailing List: market-insights at mozilla dot com
The team studies external data, bringing insights into Mozilla at the industry, competitor and user level in support of our activities in market. If you have questions about competitors, or market segments, trends and sizing, the Market Insights team is here to help.
Creative
Team Lead: John Slater Mailing List: fistbump at mozilla dot com
We communicate the story of Mozilla Firefox and our other products through visual design, copywriting, brand projects and website management.
Communications
Team Lead: Erica Jostedt Mailing List: press at mozilla.com
The communications team's purpose is to cultivate trust with different communities by communicating Mozilla's story to the press and other media. The team acts a mediator between the company and the wider public, helping users get to know Mozilla by maintaining transparent communication, while maintaining the positive and active voice unique to Mozilla.